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Corporate & Financial Communications

Corporate & Financial Communications

Corporate & Financial communications
Corporate PR and communications  adds value to your company’s bottom line if applied well. Applied poorly, it is a waste of time and money, which can significantly damage your reputation. Your corporate identity is the essence of everything that identifies and differentiates your company from others. The perception of your company by key audiences – stakeholders, customers, analysts, employees and the media – is your corporate image, and crucial in maintaining a positive and relevant reputation.

 

Your business has a corporate image whether by design or by accident. But is it the one you want to have? Do you know what your corporate image is? Does it reflect your organisation’s goals or philosophy? Do your existing and prospective clients respond well to it? And, could your business and brand reputation be at risk? Working closely with senior management, Four Broadgate provides strategic public relations advice to produce a corporate communications programme that will influence attitudes among your target audience, and manage change.Our approach is tailored to your business’ needs. It provides a service that complements, not conflicts, with existing strategies whilst providing objectivity, foresight and creativity.

Our specialist Corporate PR services include:

•   Strategic corporate communications advice

•   IPO project

•   M&A activity

•   Investor/analyst activity

•   Internal communication

•   Crisis/reputation management


More Corporate & Financial Communications News

  • Content is king for Google
    It is just 15 years in September that Larry Page and Sergey Brin first registered Google as a company based in a garage in Silicon Valley. Now with a market capitalisation of over $345bn Google is one of the most influential companies that have ever existed.  One of the most frightening statistics of its influence […]
  • Four Broadgate appointed by Harrington Cooper
    Four Broadgate, the leading financial and professional services PR agency, has been appointed to manage the public relations activities for Harrington Cooper, the specialist fund distribution company. Four Broadgate will work with the company to promote its outsourcing service for fund distribution and marketing, which targets the UK and Channel Islands discretionary and wholesale investment […]
  • What a difference a good interview makes
    As I listened to Ross McEwan, the recently appointed chief executive of RBS’s interview with John Humphries on Radio 4 (1 November 2013), I was struck by how elegantly he dealt and deflected the probing questions thrown at him by John Humphries. He didn’t rile John Humphries by stone walling questions, rather through a tone […]
  • BNY Mellon Releases Liquidity Aggregator (SM)
    BNY Mellon Releases Liquidity Aggregator (SM) New Feature of Collateral Universe Offers Deep View of Exposure and Risks, Enhancing Overall Liquidity Management and Control of Investments BNY Mellon, the global leader in investment management and investment services, has added to its arsenal of risk and collateral management-related services with the introduction of the Liquidity Aggregator, available […]

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