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mark-knight

Corporate Headshots and Lessons from Tinder

This month marks the fifth anniversary of the online dating site Tinder. The site’s owners claim that it makes 26 million matches per day, and has achieved 200 billion matches to date. Instead of just being a means to a casual fling, Tinder matches in 2017 can also become happily married couples. Tinder and other dating sites have […]

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Helen Cotton

AVEs – a necessary evil?

The credibility and validity of AVEs, or advertising value equivalents, is a debate that has been raging in the PR industry for years now and it shows  no signs of being resolved. AVEs seek to provide a monetary value to media coverage, and have existed for nearly as long as PR itself. In the days […]

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a-corn

The Patient Communications Review

Rome wasn’t built in a day. Neither were the pyramids, or the Burj Khalifa. In 2008, thousands of Macedonians planted six million trees in one day, but that’s beside the point. Most good things take time. The Government’s Patient Capital Review will identify the barriers that prevent growing UK businesses from accessing long-term finance. HM […]

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Processed with VSCO with b1 preset

Corbyn is ‘big online’ but it doesn’t matter

At a recent meeting of the Parliamentary Labour Party Jeremy Corbyn told his disgruntled MPs that it doesn’t matter they are a near unprecedented twenty points behind in the polls because he is “big on social media”. One unsympathetic MP said Jeremy’s 850,000 ‘likes’ on Facebook are “worth sod all”, but social media has undeniably […]

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Danae

Modern propaganda – fake it till ya make it

Fake news is on the rise and it is important to question how it will affect an industry such as public relations, which is based on the dissemination and communication of accurate information from one party (the client) to the public. 2016 was a year of many things but the latter half of the year […]

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Ed Hooper

Do I have to choose between a home or a pension?

Like many people in their 20s living in London, I spend a large amount of my income on rent and often find myself anxiously eying my bank balance as the payment day approaches. While I consider myself luckier than many others, having a good flat near my work, with a very decent landlord, there is […]

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Sonam Patel

Bring back a bit of chitchat

Working in communications ensures I keep a close eye on the developments of the online world, with the ability to access information and stories at the click of a button. Technological advances have made sourcing information, expertise or data, far easier with journalists regularly sending email requests across their sector to bring in a number […]

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Josh Voulters BW

The power of a good (true) story

“Crooks, the lot of them”, he exclaimed: “stick it in an ETF and be done with it”. The uncomfortable looks from bystanders in the Eurostar terminal didn’t deter him: he was warming to his topic. “While they’re sailing around in their yachts…” pause for effect “It’s the little guy who gets left out in the […]

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mark-knight

Could robots be Absolutely Fabulous?

There has been no shortage of PR hyperbole surrounding the latest launches in the world of artificial intelligence (AI). Google Assistant, Royal Bank of Scotland’s new online “chatbot” called Luvo (who thinks up these names?) and Amazon’s personal assistant, Echo, are just a few of the many products that have been launched on the market […]

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alba

Is the central banks’ era over?

It was the summer of 2007. Bear Stearns had announced, mid-July, that two of its hedge funds contained “very little” or “effectively no value” for investors and markets had succumbed to nervousness and volatility. As the rumours that had been pending over the US mortgage market seemed to be suddenly confirmed, investors began to look […]

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