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Uber – the war against brand

Since its launch in 2009, Uber has had phenomenal business success today, with its taxi service now operating in 58 countries and 300 cities worldwide. However, its biggest challenge seems to be with its media coverage. Uber is not afraid of using its PR budget to win friends and influence people. Last Friday [24 July], […]

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Roland Cross 3

Navigating the financial maze

Research from Ipsos Mori, in conjunction with King’s College London, has exposed how woefully ignorant we are in estimating the cost and implications of key financial decisions. While not a new phenomenon, as a nation we consistently under estimate the true cost of various financial decisions. The research comes with a nifty questionnaire to take […]

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Is this the beginning of the end for written word?

We all saw Andy Murray announce the news of his wedding day earlier this year using nothing but emoticons.  According to new research by Professor Vyv Evans from Bangor University, emoticons or ‘emojis’ are now the fastest growing language in the UK. For those of you that don’t know, Emoji’s are small digital images or […]

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Aaran Fano

Giving FIFA the red card

FIFA, the international governing body of football, faces its biggest reputational test to date, the prospect of an exodus by high level sponsors and perhaps the unlikely event of nations boycotting the 2018 World Cup in Russia. Whilst boycotts may be far fetched what can we realistically expect once the dust settles? Prime Minister David […]

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Mark - Blog

Digital advertising claims the high ground

The hit American TV drama series Mad Men reached its finale last week after eight years of entertaining its worldwide audience with the hedonistic lifestyle of New York’s  Madison Avenue advertising  agencies during  the 1960s and 70s. Following the last episode the internet was awash with stories that the star of the series, Don Draper, […]

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Anouchka Burton

Blurred lines: PR and journalism

A couple of weeks ago, the New York Times highlighted the “parallel universe” of “news language where the verb ‘stir’ is bound to be followed by  ‘debate’, where those debates are always ‘heated’ or ‘bitter’. In this world anything newsworthy is automatically ‘controversial’ and a ‘hike’ involves taxes, not a trail up a mountain”. Bloomberg […]

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Aaran Fano

Securing the best outcome

Can PRs control editorial content? This was a question put to me recently by a client, a fund manager who wanted to be a spokesperson yet had no experience dealing with the press. The question presented the perfect opportunity to manage his expectations and leave him feeling buoyed by the expertise at his reach. Moving […]

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The election campaign bus is losing passengers

For the past few weeks the UK electorate, and me in particular, has been bored to tears by politicians getting cross with each other and the broadcasters about the makeup of panels of TV debates. It seems finally to have ended but it serves as a perfect example of inter parliamentary squabbling which results in […]

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What’s in a name?

The publishers of the Bob Dylan tribute magazine ISIS will have recoiled in horror when gun wielding jihadists started appearing on the world’s TV news programmes, vowing to decapitate western hostages unless huge ransoms were paid. The publisher of ISIS magazine is not the only company or organisation who would have been shocked at the […]

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