27 August 2015, London: Independent integrated agency Four Communications Group (Four) today announced that it has acquired leading financial and professional services public relations agency Four Broadgate. With fees in excess of £2.2 million in 2014, Four Broadgate represents national and international brands including BNY Mellon, Baillie Gifford, Durham University Business School, St James’s Place Wealth Management and Woodford Investment Management. Combined fee income is expected to be more than £20 million in 2015.
As part of Four, Four Broadgate will be rebranded as Four Broadgate and will focus on the delivery of communications programmes within the specialist areas of financial services, professional services and education.
This acquisition is the first announced by Four since it successfully secured a £10m investment of equity finance from BGF (Business Growth Fund), the UK’s most active provider of growth capital to small and mid-sized businesses, earlier this month. As part of the investment, Four also secured an additional debt facility from HSBC.
Four has experienced rapid growth over the past four years, doubling turnover from £15m in 2010 to over £32m in 2014, a record-breaking year for the agency, and is expected to increase this again by over 20 per cent organically in its current financial year ending December 2015.
Nan Williams, Four Communications Group chief executive said: “ Broadgate Mainland’s expertise will really bolster our existing offer within the financial & professional services and education sectors. This is just one of a series of acquisitions we will be announcing over the coming year as we surge ahead with our growth ambitions and expansion plans for the UK, Middle East and South East Asia.”
Roland Cross, director at Four Broadgate says: “PR is increasingly aligned with broader communications strategies and the integrated approach at Four makes them an ideal partner. As part of Four we can offer existing and prospective clients an enhanced service and have a strong platform to continue the growth of the business in the future.”
As well as its London headquarters, Four also has offices in Edinburgh, Abu Dhabi and Dubai. It employs over 220 staff and has over 600 clients including Etihad Airways, The Man Booker Prizes, Sotheby’s International Realty, InterContinental Hotels Group and American Express. Its key services include public relations, public affairs, marketing, sponsorship, digital & content and media planning & buying with a particular focus on the property, travel, culture, healthcare, financial services and public sectors.
Over the past four years, Four has built a strong track record of acquiring and integrating communications agencies which offer complementary services to the group including bgb in 2011, Colman Getty in 2012, Kinross & Render in 2013 and more recently Consolidated PR in 2014 and MSA Media in May 2015.
The business is now ranked as the UK’s sixth largest independent communications agency according to PR Week and ranked 21st in PRWeek’s Top 150 PR Consultancies report in May 2015.
Nan Williams: 07774 741 518
Roland Cross: 020 7726 6111
About Four Broadgate
Four Broadgate is a leading PR agency that specialises in the financial, professional services and education sectors. We forge close working relationships with our clients to help enhance their reputations and achieve business objectives. Combining media relations, corporate communications and digital PR, we deliver results that drive growth, enhance reputations and build credibility. Among the sectors we have specialist expertise are: Alternatives, asset management (retail and institutional), financial services, professional services, professional development and education, enterprise and innovation, life and pensions and property.
BGF (Business Growth Fund) is the UK’s most active provider of growth capital to small and mid-sized businesses having backed close to 100 entrepreneurs, with nearly £600 million of long-term capital, in four years. BGF’s team of over 70 investors, operating from eight regional offices in the UK, make initial investments of between £2m and £10m and then actively look to provide additional funding to support further growth. The investment provided is typically in the form of equity in return for a minority equity stake.
BGF is an independent company with capital of up to £2.5 billion, backed by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS, and Standard Chartered. BGF works closely with the banks and its investments often help to unlock bank debt for companies, but BGF is managed completely autonomously with a wholly independent management team.
About Four Communications Group
Four is a leading integrated agency headquartered Four Communications Group with offices in London, Edinburgh, Abu Dhabi and Dubai. The company employs over 220 staff and has over 600 clients including Etihad Airways, The Man Booker Prizes, Sotheby’s International Realty, InterContinental Hotels Group and American Express. Its key services include public relations, public affairs, marketing, sponsorship, digital & content & media buying with a particular focus on the property, travel, culture, healthcare, financial services and public sectors.