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Four Broadgate appointed by Equifax

Four Broadgate appointed by Equifax

EquifaxFollowing a competitive pitch Four Broadgate has been appointed by Equifax, a global leader in providing consumer and commercial insights, to manage its B2B public relations strategy.

Four Broadgate will work alongside the Equifax in-house team to develop a proactive campaign targeted at UK business decision makers. It will focus on building brand profile, raising awareness of the Equifax client advisory offering, and promoting its leading position as a trusted source of intelligent data.

Anna Perkins, Marketing Communications Leader, Equifax, says: “We appointed Four Broadgate because of the team’s expert industry knowledge, particularly across the financial services sector, and the proven value of its strategic counsel. We look forward to working with them to strengthen our sales proposition and further grow our client base in the UK.”

Sally Moore, Executive Director, Four Broadgate says: “Equifax is a leading provider of consumer and business insight, with a bespoke service that delivers tangible value to its clients and differentiates it from its competitors. We are excited to be working with the team to grow its media presence and contribute to the long-term growth of the company.”

The account will be run by Four Broadgate’s Roland Cross, Sally Moore, Lianne Robinson, Chiara Barreca and Arran Fano.

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