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Corporate Headshots and Lessons from Tinder

This month marks the fifth anniversary of the online dating site Tinder. The site’s owners claim that it makes 26 million matches per day, and has achieved 200 billion matches to date. Instead of just being a means to a casual fling, Tinder matches in 2017 can also become happily married couples. Tinder and other dating sites have […]

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mark-knight

Could robots be Absolutely Fabulous?

There has been no shortage of PR hyperbole surrounding the latest launches in the world of artificial intelligence (AI). Google Assistant, Royal Bank of Scotland’s new online “chatbot” called Luvo (who thinks up these names?) and Amazon’s personal assistant, Echo, are just a few of the many products that have been launched on the market […]

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Are we taking financial education seriously?

Gareth’s previous blog, Who wants to be a financial adviser?, offers an interesting insight into the looming financial adviser talent shortage. It’s a sad truth – much of today’s young talent isn’t really interested in the role of the financial adviser. But how can people aspire to something that they have no basic understanding of?   The […]

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Mark - Blog

Be calm and creative when dealing with customer complaints

The comment sections of online newspapers and social media always make interesting reading if you want to take the nation’s collective pulse or marvel at the outlandish opinions of people hiding behind their online identities. This new breed of citizen journalists are also not shy in criticising commercial companies through the comment sections of online […]

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Mark - Blog

Global PR Converges In The Digital Age

Senior directors from over 25 owner managed PR agencies across the world assembled in London last week for the annual meeting of the International Public Relations Network (IPRN). IPRN was formed in 1995 and is now the world’s largest independent agency network. It has members in over 30 countries and collectively generates an annual fee […]

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Mark

Rolling News Heralds the News Jacking Era

The Budget is always a red letter day in a  PR consultant’s calendar as the media wait eagerly for a flurry of incisive comments  on the contents of the Chancellor’s speech predicting  the ensuing impact on  the future wealth and prosperity of the nation. The race to be first past the post to issue a […]

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Mark - Blog

The Risks and Rewards of Social Media

Plenty of social media pitfalls have engaged and enraged, enthralled and entertained us over the past 12 months. Whether it was Sally Bercow being sued for Tweeting about Lord McAlpine or PR executive Justine Sacco generating a Twitterstorm, which resulted in her losing her job as the hashtag #Hasjustinelandedyet  trended more widely than Justin Bieber […]

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Mark - Blog

Content is king for Google

It is just 15 years in September that Larry Page and Sergey Brin first registered Google as a company based in a garage in Silicon Valley. Now with a market capitalisation of over $345bn Google is one of the most influential companies that have ever existed.  One of the most frightening statistics of its influence […]

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Mark - Blog

Journalists embrace the digital trend

Recent events in the Middle East have highlighted how advances in technology have radically altered the way people communicate with one another and how the speed of communications can have a seismic affect on the news agenda as well as the longevity of the ruling party. These changes in digital and social media usage present […]

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Mark - Blog

The Law of Unintended Consequences

Governments and financial regulators always claim that the regulations they introduce are done so for the most well-meaning of reasons. But far too often, whether through lack of proper consultation or hasty preparation, regulations can have unforeseen consequences. When the Financial Services Authority’s (FSA) Retail Distribution Review (RDR) came into force at the beginning of […]

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